With the release of first results from its Digital Services Act (DSA) investigation, which it launched in February 2024, the European Commission declared on Thursday that TikTok’s advertising repository violates EU regulations governing online platforms.
Such an advertising archive must be established on extremely big internet platforms for researchers and civil society to identify hybrid threat campaigns and fraudulent advertisements under the DSA. According to the Commission’s inquiry, TikTok, a video-sharing app, fails to disclose adequate information about the commercials’ substance, target audience, and sponsor.
TikTok can now examine the materials and respond in writing to defend itself. However, if the Commission’s first conclusions are validated, the business may be fined up to 6% of its yearly global revenue. According to a TikTok representative, the business is examining the results.
While we embrace the targets of the law and continue to enhance our ad transparency tools, we differ with some of the Commission’s readings and note that guidance is being delivered via preliminary findings rather than clear, public guidelines,” a spokeswoman stated.
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