According to the Oscars’ organisers, films produced with artificial intelligence (AI) support will have a chance to take home major prizes. AI and other digital technologies would “neither help nor harm the chances of achieving a nomination,” according to new guidelines released by the Academy of Motion Picture Arts and Sciences on Monday.
Some of the films that won major industry awards in March were made possible by generative AI, which can make text, pictures, music, and video in response to basic text instructions. However, the Academy declared that it will continue to take human input into account when choosing its winners. According to the Academy, the Science and Technology Council suggested the amended phrasing on eligibility for films produced with generative AI techniques.
Academy members must now view every film nominated in each category in order to participate in the final voting round, which selects the winners, according to additional rule changes revealed on Monday. After Adrian Brody won Best Actor for his performance in The Brutalist at this year’s Oscars event in March, the usage of AI in films became a hot subject.
In order to enhance the actor’s Hungarian accent, the film employed generative AI. The Oscar-winning musical Emilia Perez then revealed that identical voice-cloning technology was utilised to improve singing voices.
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