Shares of Pop Mart jumped more than 12.5% in Hong Kong trading on Wednesday after the Chinese toymaker posted strong half-year results.
The company, best known for its Labubu doll, reported a 204% surge in revenue to 13.88 billion yuan (€1.66 billion) for the first half of 2025. Net profit climbed 386% to 4.68 billion yuan (€559.39 million), exceeding market expectations.
Overseas markets contributed about 40% of total sales, reflecting the global popularity of the Labubu brand under its “The Monsters” lineup. That range alone generated 4.81 billion yuan (€574.99 million) during the period, making up 34.7% of overall revenue.
The fact that the toys come in blind-box packing adds to the allure. This implies that buyers are unaware of what they have bought until they open the item.
Despite being founded in 2010, Pop Mart debuted its first blind-box series in 2016. Due to the range’s popularity, the firm was able to list in Hong Kong in December 2020, with a market valuation of approximately €6 billion. Shares have increased by more than 300% since the IPO.
In January 2022, Pop Mart launched its first European location in London with the goal of growing in other markets. Labubu dolls are available for purchase in over 30 countries thanks to the company’s current operations, which include about 2,600 vending machines and nearly 600 locations worldwide.
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